We’re excited to welcome TikTok to The Great Escape 2026, bringing a packed programme of conference insights, networking opportunities and live music across the festival.
As one of the most influential platforms shaping music discovery today, TikTok’s presence at TGE26 reflects the ever-evolving landscape of how artists build audiences — from first upload to global fanbase.
From FYP to Forever: SoundOn Conference Panel
On Thursday 14th May, TikTok’s music distribution and artist services platform SoundOn takes over Conference Room 1 at the Leonardo Royal for a must-attend panel:
“From FYP to Forever: How Independent Artists Are Building Lasting Careers on TikTok”
This session explores what happens after a viral moment. Bringing together leading voices from across artist management, marketing and independent music, the panel will unpack how today’s tools — from data and distribution to creator marketing — are helping artists turn attention into long-term careers.
Moderated by Isaac Samuel Hyman, the panel features:
Stephanie Achigbu
Simi Agbaje
Rian Zoll Khan
Callum Trimby
Expect practical insights into modern independent release strategies, understanding your audience across platforms, and how artists can take control of their journey in today’s music industry.
SoundOn x TikTok LIVE: Showcase, Education & Networking
TikTok’s activity continues on Friday 15th May with a full-day takeover alongside TikTok LIVE — bringing together learning, connection and live performance in true TGE style.
The day kicks off with a TikTok LIVE education session (1–2pm), offering artists and industry a closer look at how to engage audiences and grow on the platform.
This is followed by the SoundOn Mixer (2–4pm, invite only) — an exclusive networking opportunity connecting artists, managers, and industry professionals shaping the future of music.
From 4pm onwards, the space transforms into the SoundOn x TikTok LIVE Artist Showcase, spotlighting some of the most exciting talent emerging on the platform today, including:
Nxdia (pictured)
Olga Myko
Betty
Mae Hill
HUX
plus more from TikTok LIVE
Head to the TGE app for all set times and more info