Next Generation Day: BBC Introducing & Youth Music

Next Generation Day: A full day of talks, discussions, case studies and insights aimed at the next generation of the music industry presented by BBC Introducing and Youth Music on Saturday 18th May 2024


BBC Introducing and Youth Music

The Next Generation Day at The Great Escape Conference will focus on professional development for emerging artists and entrepreneurs. New for 2024, Saturday only conference passes and Saturday only conference pass combined with a Saturday festival tickets can now be purchased.


• The Ins & Outs of BBC Introducing
• Management and being manager ready
• Big impact, small budget: Marketing for artists
• Securing funding as an artist


Download the free TGE mobile app to see the full conference schedule

10:00 – The Ins and Outs of BBC Introducing
Presented by BBC Introducing

Join Asian Network presenter Jasmine Takhar as we deep dive into the Ins & Outs of BBC Introducing, looking behind the scenes of how we book our showcases, festivals & radio plays.

We will discuss how the uploader works and how our teams across the country are the eyes and ears of their areas. Jasmine will be joined by 1Xtra’s Theo Johnson and India Gilmore and Callum French from BBC Introducing’s core team.


Jasmine Takhar – BBC Asian Network Presenter
Theo Johnson – BBC 1Xtra Presenter
India Gilmore – BBC Introducing
Callum French – BBC Introducing

11:00 – In Conversation: Lauren Mayberry
Following on from her performance on Friday, Lauren Mayberry, lead singer of the Scottish band CHVRCHES, will join us in conversation at The Great Escape Conference. Lauren is an activist and singer-songwriter who has several top 10 albums under her belt with CHVRCHES. Having now launched two singles as part of her first ever solo venture, she will be heading to the Great Escape Conference to discuss details of the “fun, freaky, sad, weird, joyful pop playground” she’s creating as a solo artist.

13:00 – Management 101: Building your team
Presented by Youth Music
Join us to demystify music management, hear insider insights, and get practical advice on making the leap from DIY artist to building a professional team. Featuring managers; Andy Musgrave, founder of Supernature and manager of AJ Tracey, Nina Smith of Tuff Cookie Artist Management, Joel Reyes of Moko Management and moderated by Jen Long of Take Care Management, this panel will offer advice on navigating the complexities of music management and making strategic decisions at pivotal moments in your career.


Andy Musgrave – Supernature
Nina Smith – Tuff Cookie Artist Management
Joel Reyes – Moko Management
Jen Long – Take Care Management

14:15 – Build your Personal Brand
Learn the importance of developing a recognisable voice, and how to do it authentically. Keturah is a multi-creative entrepreneur and founder of Forward Slash, a modern marketing agency delivering campaigns for the likes of Netflix, Amazon Music, BBC and Google Arts and Culture. Rosanna is a communications expert with over twelve years experience in PR, working with companies like Apple, Virgin EMI, Platoon and Mercury Records.

Keturah Cummings – Founder, Forward Slash
Rosanna Connolly – Founder, Morena Comms

15:00 – Big Impact, Small Budget: Marketing for Artists
Presented by Youth Music

Learn how to maximize your artist campaign or project on a shoestring budget with practical tips and insights from Stars Redmond, Senior Marketing Manager at Amuse, Rianne Lewis, Founder of events platform RUN IT, Aly Gillani from Bandcamp, and Brighton’s Next Gen Radio station Platform B, moderated by Jodie Bryant, presenter and founder of Discover Live.


Stars Redmond – Senior Marketing Manager, Amuse
Aly Gillani – European Artist and Label Representative, Bandcamp
Rianne Lewis – Founder, RUN IT
Platform B Radio
Moderator: Jodie Bryant – Founder, Discover Live


The Next Generation Day with BBC Introducing and Youth Music will be at The Great Escape Conference on Saturday 18th May 2024 at the Leonardo Royal Waterfront Hotel in Brighton and is open to anyone with a TGE delegate, a conference only pass or a Saturday only conference pass.