Sade Olutola

At just 21, Sade Olutola is quietly making her own rules. The South London singer-songwriter is already bending genres, blending rap-like stanzas with indie pop in what she jokingly calls “featuring yourself on your own track.”

As a British-Nigerian, her work has already travelled stateside, earning co-signs from outlets like The FADER—and racking up over 100,000 streams within days of debuting on formal streaming platforms. Sade thrives on nostalgia, tender vocals and confessional storytelling, crafting music that feels both familiar and boldly fresh, with a little help from the 2010s blogosphere.