PRIDO

“PRIDO is igniting the scene with an electrifying blend of storytelling and Afro-infused anthems. Fusing Hip-Hop, Grime, Soul, Jazz, and Afrobeats, the Manchester-based singer-songwriter and rapper delivers a sonic journey unlike any other.
His trajectory is unstoppable. After a massive 2025—headlining the Emirates Old Trafford Stadium for The Hundred and hitting world-renowned stages like Reading & Leeds, The Great Escape, and MIF—PRIDO has moved into 2026 with total dominance. He recently celebrated a sold-out “”Blue Crocodile”” Headline Tour, packing out the Manchester Academy and London Strongroom, adding to his track record of sold-out shows at Band on the Wall, Blues Kitchen, and YES.
A MOBO Unsung Finalist and named a BBC Introducing “”Artist to Watch,”” PRIDO’s sound has earned nationwide airplay across BBC Radio 1, 1Xtra, Capital XTRA, and KISS FM. With his infectious energy and magnetic stage presence, PRIDO is no longer just rising—he’s blazing the trail.”