Want to learn more about the Chinese music industry and how to break into this ever-growing market? Cheerful Music is a Chinese record label based in Shenzhen and London that has successfully overseen numerous No.1 hits across China and is now looking to introduce this success overseas to Western audiences.
We understand that China can often be seen as a difficult market to penetrate, which is where we step in; we intend to de-mystify, educate and hopefully introduce new artists to Chinese audiences. Our CEO, label manager, A&Rs and marketing team will be on-hand to answer any questions you may have during our networking event followed by a showcase from 6:30pm which includes performances from one of China’s biggest stars Silk Ye and the rising Indonesian talent michaelachel.
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