In an era driven by AI and analytics, how do marketers tap into the psychology of engagement while maintaining creativity? This panel explores the accuracy of predictive analytics, the challenge of keeping creativity alive in a data-first world, and whether technology can truly capture brand emotion. We’ll also discuss if AI-driven tools help brands stand out or risk making them formulaic. Join us for a deep dive into the science behind modern marketing—where data meets human connection
Speakers
Ben Wynter – AIM
Scott Truitt – Foreplai
Fiona Salmon – Mantis
Dominik Lacziko Succhiatti – Brainchild
Rupert Vereker – DIY