The Netherlands to be lead country partner

Forget everything you thought you knew about music in the Netherlands. There’s a whole world beyond that one cacophonously hazy Gabber House night you think you went to in Amsterdam that one time but were too stoned to remember. And it’s all coming to the UK.

The Great Escape, the festival for new music, is excited to announce that the Netherlands will be its lead international partner in 2018. The Great Escape alongside the Dutch Music Export will be highlighting The Netherland’s music industry with performances from an array of the country’s most prominent rising stars.

The Great Escape is internationally renowned for breaking the best and brightest new talent from around the world here in the UK. For over 13 years the festival’s international partnerships have played a key part in reinforcing this ethos, enabling new artists from diverse music markets to showcase their talents in front of The Great Escape’s extensive audience of influential industry delegates and festival go-ers.

The Dutch Music Export is a longstanding partner at The Great Escape festival, since year one the Dutch Impact party has been a highlight in the convention programme. For thirteen years Dutch artists have provided festival go-ers with many incredible and memorable performances, previous artists include; Jameszoo, Klangstof, Amber Arcades, Dope D.O.D and Jacco Gardner.
Booked to play The Great Escape and FIRST FIFTY this year is eighteen-year-old Dutch/Kurdish singer/songwriter Naaz (pictured), influenced by her migrant background she will relay tales of personal struggle and will capture audiences with her distinctive, haunting voice. Joining her is Amsterdam’s Pitou who is renowned for her dazzling array of influences, ranging from Bulgarian choir music to Sparklehorse and Joni Mitchell. Her highly anticipated self-titled debut EP was released last year on Scottish/Dutch label Mink Records and was greeted with national and international critical acclaim. Many more thrilling Dutch artists will be announced over the coming months.

Pitou said: “With The Netherlands being the lead country at The Great Escape 2018 it’s very exciting to have this opportunity which enables me to represent my home at this wonderful event by simply playing my music.”

Previous lead international partnerships have included the likes of Canada (2006), New Zealand (2009), France (2007) and Switzerland (2017), bringing acts such as Alvvays, Broods, Christine and the Queens and more to the UK.

Rudd Berends, Dutch Music Export Producer, commented: “Dutch Music Export is proud to be the focus country at TGE 2018. Our country has supported and attended TGE from year one with both the Dutch Impact Party and through various promotional support for our artists and industry. The UK is one of the most important countries for us to present the best the Lowlands has to offer and The Great Escape provides the best platform to showcase, support and promote Dutch musical talent to not only the UK but international music industries and audiences.

This partnership is made possible by the coming together of Dutch Music Export, powered by Eurosonic Noorderslag, Dutch Performing Arts and Buma Cultuur, with the kind support by the embassy of the Kingdom of The Netherlands.