As the music industry rapidly evolves, so do the ways audiences find and interact with music. This panel will unveil fresh insights from an in-depth nationwide study of young listeners conducted by the BPI, Gen Z specialists lemontank and marketing strategy experts Blackstar Agency. We explore the latest trends shaping music discovery, consumption and fan engagement among 18-25 year olds.
Speakers:
Jacob Rickard – Founder & Director, Lemontank
Róisín Warner – Head of Marketing, Blackstar Agency
Breyner Baptista – Innovation & Culture Director, Blackstar Agency