Artists are creative entrepreneurs running their own artist businesses. Like any entrepreneur they need access to infrastructure and investment that allows them to fulfil their creative, commercial and personal objectives, helping their businesses to thrive.
While technology has helped make it possible for artists to grow successful businesses outside the traditional models, the industry still has a crucial role to play and has evolved in turn, developing new ways of working with artists to help them drive maximum benefit from their creative output and fulfil their creative vision.
We look at the landscape of services, investment, expertise and support offered by music companies, and ask how do artists work out what they need most at each stage of their career?
Charlie Pierce – Neverno Management
Louis Brown – NQ
Thando Zulu – Zulu Music Ltd
This session is part of the full day Music + Deals strand presented by CMU.