More than 200 million people define themselves as creators – and they power a creator economy that’s worth more than $100 billion. However, a minority of those creators make a full-time living, with the majority generating small amounts of money or creating content driven by passion rather than income.
Tapping into the latest stats and trends, CMU presents a guide to help you navigate and understand the creator economy, taking a look at the platforms, tools and innovations that are driving growth and engagement.
We will then look at what this means for music – for artists, songwriters and other music-makers. What platforms and tools are enabling musical creation and driving new music revenues – and what lessons can the music industry learn from the booming creator landscape?
This session is part of the full day Music + Creator Economy strand presented by CMU.