Music creation is just one part of the creator economy – there are obviously many more creators growing audiences and making and monetising content that has nothing to do with music.
We look at how these creators are generating income and nurturing relationships with fans and other audiences – and we identify the revenue streams and commercial opportunities underpinning the business of creation.
We’ll review monetisation strategies in detail, looking at ad income, brand partnerships, advertorial, product placement, merch, tips, donations, subscriptions and premium content. What can the music industry learn from what is happening elsewhere?
Plus how is the music industry embracing the tactics and trends of online creators and influencers to find, engage, inspire, interact and connect with new audiences. What does this mean in practical terms – and what content is required beyond music?
Alex Lee Thomson – Green House Group
Alfie Briggs – Sing and Play with Piccolo
Corbyn Asbury – YouTube
George James – Be-Hookd Digital
This session is part of the full day Music + Creator Economy strand presented by CMU.