Alongside the CMU+TGE programme, TGE’s music industry partners together present a wide-ranging series of sessions for delegates, including a number of workshops and drop-in sessions.
Workshops at AIM (Association of Independent Music) House (Queens Hotel)
Thursday 9 May
How to license music from the BBC, Queens Hotel Tower Suite 2
Simon Gurney, licensing expert, will guide you through AIM’s preferential agreement with the BBC for licensing back your or your artist’s BBC-recorded sessions to exploit and monetise around the world. Release material recorded at Maida Vale, BBC 6 Music, 1Xtra or Joolz Holland… the list goes on… and it’s all yours for the releasing.
Host: Simon Gurney – BBC Studios
Give us your content: how to engage successfully with Wikipedia, Queens Hotel Tower Suite 2
Wikipedia is the world’s 5th biggest website with 1bn visitors a month. This crucial platform is run by charities like Wikimedia UK and curated by hundreds of thousands of volunteer editors. With a complex set of rules, it can be hard for people to engage. As part of its partnership with AIM, Wikimedia UK presents this practical workshop which will teach you how to represent artists you care about in an encyclopaedic, factual way that encourages engagement with the online audience.
Host: John Lubbock – Wikimedia UK
How to make money and grow your fanbase on Bandcamp, Queens Hotel Tower Suite 2
Bandcamp is an online record store where millions of fans discover new music and directly support the artists who make it. Artists have earned over $275 million selling music and merch on the site to date, a total that is increasing by around $7 million a month, making it a vital tool for independent artists and labels. Bandcamp’s UK label representative and independent label boss, Aly Gillani, will talk about how artists and labels use Bandcamp, their strategies to bring in the most income, and how to stand out on the site.
Host: Aly Gillani – Bandcamp
Zebralution presents Digesting data: How analytics can empower artists in the digital age, Thursday, Queens Hotel Tower Suite 2
An in-depth conversation about how data can be leveraged to boost business, and support artist careers. Data analytics specialists share their insights on how to best develop a data-centric approach to running a music business.
Host: William Hallström – Zebralution
Friday 10 May
Intro to Chinese streaming and social media, Queens Hotel Tower Suite 2
As China continues its rise as a priority region for the world’s artists and music businesses, it’s more critical than ever to gain a comprehensive understanding of the unique digital, streaming and social media landscape in this market. Drawing from five years experience within China’s music industry, Alessandro Pavanello presents an introduction to the region with insights into QQ Music, KK Box, MyMusic, Xiaomi, Spotify, DouYin (TikTok), VUE, and more. An essential talk for any business, manager, label or artist seriously considering the huge potential of this mammoth international market.
Host: Alessandro Pavanello – Kanjian Music
VIVA LA VISA, Queens Hotel Tower Suite 2
Visas are a nightmare! And Brexit could make the whole thing even worse. No-one knows how they work… or do they?! AIM House presents everything you always needed to know about visas, but were too frustrated to ask.
Host: Andy Corrigan – Viva La Visa
Latin America Spotlight Workshop, Queens Hotel Tower Suite 2
No-one ever needed an excuse to go to Latin America, but if you do, this is the place to find one. As Merlin – global digital rights agency for the independent sector – will tell you, this is a significant growth region. This essential workshop, delivered by Oliver Knust Restucci, Worldwide Independent Network (WIN) Board member for Latin America, head of the Chilean independent music association and music entrepreneur, will de-mystify the market and give you the tips and tools needed to tango-go-go.
Host: Oliver Knust Restucci – IMI Chile / Discos Río Bueno
Middle East Spotlight: Emma Bartholomew in conversation with Katara Studios, Queens Hotel Tower Suite 2
With the recent expansion of streaming services and major labels opening local offices, it feels like the time has come to seriously consider the middle east as a viable place for independents to do business. With insider knowledge of the various factors involved in operating in the different countries, these experts will look at how labels and artists can get started in this growing market.
Host: Emma Bartholomew – Emma Bartholomew PR, Saima Bakhtiar – Katara Studios
BBC Sync & Soundtracks, Queens Hotel Tower Suite 2
Fifty percent of all music broadcast on UK television and radio is only broadcast by the BBC, and the BBC currently commissions more new music than anyone else in the UK. This session will take a look at how the broadcaster chooses and uses music across its services, and will discuss some of its outlook on the rapidly changing media landscape.
Host: Nichola Dowers – BBC, Debbie Rogerson – BBC
Meet Arts Council England
Thu– Fri 11:00–17:00, Jury’s Inn Waterfront Atrium
Got a great idea for a music project and looking for advice on funding? Drop-in and see us at the Jury’s Inn on Thursday 9th and Friday 10th May from 11.00 to 17.00. We’ll have a team of Relationship Managers on hand to provide you with advice on the range of programmes and opportunities available to artists and organisations, and guidance on how to make an application to the Arts Council.
To maximise the benefit of these one-to-one advice sessions, we recommend you come along with a fully formed idea of what your music activity will be. If you can’t make one of the sessions, please get in touch with our Enquiries team on 0161 934 4317 or email firstname.lastname@example.org who will be happy to help with any questions you might have.
PPL One-To-One Sessions
Thu 13:30 –16:30, Jury’s Inn Waterfront Promenade Lounge
Come along to meet PPL if you’ve recorded a track, EP or album and plan to release it commercially. PPL helps to ensure performers and those who invest their time, talent and money in music get paid fairly when their music is broadcast on TV, radio or online or played in public. From how to register your work and ensure you get paid to understanding the difference between PPL and PRS for Music, PPL can help. Pop by the Delegate Networking Lounge where PPL’s Member Services team will be on hand to have a chat. RSVP here
Music Support Safe Spaces
Thu-Fri 12:00–18:00, AIM House at Queens Hotel Tower Suite 3
Music Support, the specialist mental health and addictions charity for the UK music industry, returns to AIM House, providing a ‘Safe Space’ for delegates during The Great Escape. The ‘Safe Space’ will be located at the Queen’s Hotel from 12pm – 6pm on Thursday 9th, and 12pm – 6pm on Friday 10th May. All delegates, those working at the festival, and musicians are welcome to drop in during these times for a confidential chat with a Music Support trained volunteer, who will provide support, assistance and advice to those in need. All trained volunteers have worked, or currently work in, the music industry, and so are aware of the particular challenges faced.
Meet the Lawyers (and ask them anything!)
Fri 12:00–13:00, AIM HOUSE at Queens Hotel Tower Suite 1
A free legal surgery for any Great Escape delegate seeking legal advice in music or digital services from a selection of ‘Friends of AIM’ law firms and in-house experts at key AIM member labels. Advice-seekers will be paired at sign-up for a 15 minute one-to-one surgery session. Sign up to this session at the AIM House Welcome Desk.
Julie’s Bicycle: Music vs Climate Change // Green Riders
Fri, 11:00-17:00 Jury’s Inn Waterfront Atrium
Julie’s Bicycle is a charity founded by the UK music industry with over a decade of supporting the creative community to take action on climate change and environmental sustainability. Are you an artist, agent, or manager who wants to find out more about using a ‘Green Rider’ to tour, or merchandise that won’t cost the earth? Are you a venue, festival, or other music business puzzling about renewable energy, energy efficiency, and plastic waste? Or just worried about ecological breakdown and wondering where to start? Come speak to Julie’s Bicycle – bring your curiosity, experiences, concerns, and questions.