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TGE ELEVATE SESSIONS

A full day of panels, interviews and seminars for early-career music makers curated by CMU:DIY and supported by Arts Council England – on Saturday 14 May 2022


The basics…

TGE Elevate is the professional development programme for early-career music business executives and entrepreneurs, and aspiring music-makers, presented by The Great Escape and CMU, and made possible by the kind support of Arts Council England.

With the TGE Elevate Sessions – on the Saturday of The Great Escape – we present a packed programme of panels, interviews and seminars for early-career artists, songwriters and musicians, and anyone embarking on a career in the music industry.


TGE ELEVATE SESSIONS SCHEDULE..

ARTIST REVENUES: MAKING MONEY FROM MUSIC
10.00am-10.50am Conference One
The music industry exists to help music-makers make money from their music-making. But how can artists generate income from their songs and recordings, from their shows and performances, and from their fan relationship? Get a CMU:DIY guide to artist revenues – and find out how understanding those different revenues helps you navigate the music industry. Plus hear from three artist entrepreneurs about how they are making money.

with…
Eckoes
Pickles
moderated by Chris Cooke


MUSIC COPYRIGHT EXPLAINED SEMINAR
11.00am-11.25am Conference Two
How does music copyright work? What is the difference between song rights and recording rights? And performing rights and mechanical rights? How do music rights make money? And what do music-makers need to do when making music to protect their rights?


FANBASE BUILDING: FINDING AN AUDIENCE
11.00am-11.50am Conference One
The music business is really the fan business – building a successful business around any one artist requires finding and engaging a fanbase. But what does that involve? How can DIY artists find an audience? And what role do gigging, social media, streaming and collaborations play in the fanbase building process?

with…
Cleo Amedume – Artist Manager/ Founding Partner, MUVVA
artist entrepreneur Eckoes
Sadie Thompson – Marketing Manager, Motive Unknown
Sheema Siddiqi – Artist Community Manager, TikTok
moderated by Jen Long


MUSIC STREAMING EXPLAINED SEMINAR
11.30am-11.55am Conference Two
How does music streaming work? What do the deals between the streaming services and the music industry look like? And how do streaming services calculate what money everyone is due each month?


MUSIC DATA EXPLAINED SEMINAR
12.00pm-12.25pm Conference Two
Data gets music played. Data gets musicians paid. Data helps artists get noticed. Data helps artists build a business around their music. But what are the different kinds of music data – and how can you stay on top of it all?


GOING LIVE: GETTING BOOKED + GOING ON TOUR
12.00pm-12.50pm Conference One
Live is a key revenue stream for many artists – although in the DIY Phase, gigging is also a key way to grow the fanbase. How does the live side of the industry work? How can artists put on their own shows, find opportunities to play guest and support slots, and then get booked for gigs, tours and festivals? We look at how artists go about building a live career.

with…
Phyllis Belezos – Director + Booking Agent, Heliocentric Entertainment
Rachel Millar – artist manager
Rebecca Walker – Live Projects Coordinator, Music Venue Trust
moderated by Francine Gorman


RECORD DEALS EXPLAINED SEMINAR
12.30pm-12.55pm Conference Two
What role do record labels play in helping artists create, release and market their music? How do labels help artists grow a fanbase and a wider business around their music? And how does working with a label compare to self-releasing music with a distributor?


ASHER D + DJ TARGET IN CONVERSATION
1.OOpm-1.30pm Conference One
On the final day of the TGE Conference 2022, Asher D will be in conversation with legendary hip-hop broadcaster DJ Target.


THE STREAMING DEBATE EXPLAINED SEMINAR
1.00pm-1.25pm Conference Two
You can’t have failed to notice that the streaming business has been heavily debated in the last couple of years – in Parliament, in government, in the media, and – of course – within the music community. Find out what the debate is really about.


RELEASING MUSIC + GETTING STREAMED
1.40pm-2.30pm Conference One
What is involved in releasing new music in 2022? How can DIY Phase artists maximise impact on a tight budget? And what role do streaming service playlists, social media platforms and traditional music media play in getting music played? The experts provide release strategy tips galore.

with…
James Lightfoot – Artist Community Manager, TikTok
Rosie James – Radio Plugger & PR, Fever To Tell
Ross Watson – Head Of Label Relations, Amazon Music
Toni Malyn – Head Of Artist Relations & Marketing, Emubands
moderated by Jen Long


LIMITLESS PRESENTS HOW TO ENGAGE BRANDS
1.45pm-2.30pm Conference Two
Brand partnerships happen at all levels of the music industry – but how can early-career artists pursue this kind of opportunity? It requires understanding what brands want and how brands work – and also appreciating the value of the artist’s music, audience, creativity and authenticity to brands that are looking to engage certain groups of consumers. Brand partnership experts offer their insights and expertise.


THE DIRECT-TO-FAN OPPORTUNITY
2.40pm-3.30pm Conference One
Every artist business has the same business plan: build a fanbase, understand the fanbase and then sell them stuff! The direct-to-fan relationship is an increasingly important revenue stream for many artists – whether that’s selling discs and merch via an artist store – or offering the core fanbase access to premium digital content and experiences. Find out how to capitalise on all things direct-to-fan.

with…
Aly Gillani – EU/UK Artist and Label Representative, Bandcamp
Joe Vesayaporn – Head Of Sales, Music Glue
Kaiya Milan – CEO, The Floor + artist manager
artist entrepreneur Pickles
moderated by Francine Gorman


CMU PRESENTS SETLIST LIVE
3.00pm-4.00pm Conference Two
Chris Cooke and Andy Malt, hosts of the weekly CMU podcast Setlist, are joined by a team of music industry experts to explain and discuss the very latest announcements, disputes and developments in the music industry. Topics up for discussion will be based on the previous week’s music business news as reported in the CMU Daily, but could well include some streaming debates, the latest Brexit frustrations, lots of NFT hype, and the biggest music industry lawsuit of the moment.


ARTIST BUSINESS PARTNERS
3.40pm-4.30pm Conference One
As an artist’s career progresses they will start working with business partners across the music industry. But what role does each business partner play? We consider what labels, publishers, agents and managers actually do – and how they impact on the success of an artist’s career. Plus what does negotiating a deal with each business partner involve?

with…
Chris Goss – Co-Founder/MD, Hospital Records
Ed Marquis – Creative Producer, Manners McDade
Ellie Giles – Founder, Step Music Management
Beth Morton – Agent, UTA
Richard Hoare – Owner, Hoare Associates
moderated by Phil Nelson


ARTIST ENTREPRENEURS
4.35pm-5.00pm Conference One
Artists wear many hats – not only are they songwriters, producers and performers, they are also creative entrepreneurs. But what does that mean? What do artists need to know? We ask the artists to find out.

with…
Eckoes
Pickles
moderated by Chris Cooke


THE LOGISTICS…

TGE ELEVATE SESSIONS takes place on Saturday 14 May 2022 at Jury’s Inn Waterfront and is open to anyone with a TGE delegate or conference pass.