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O2 PRESENTS: DIY ACADEMY

A day of sessions, panels and networking opportunities for emerging musicians, music students and early-career music industry professionals.

This TGE programme is in partnership with O2

If you want to get started in the music industry, either as an artist or working behind the scenes in the business… O2 Presents: DIY Academy is for you!

Taking place at TGE’s brand new delegate hub at Jurys Inn Waterfront Brighton on Saturday 11 May, O2 Presents: DIY Academy offers a full day of sessions, panels and networking opportunities to guide emerging musicians and future industry leaders through the complexities of the modern music industry.

Hosted by none other than BBC Music Introducing’s Abbie McCarthy, O2 Presents: DIY Academy is a unique opportunity to learn from and meet some of the music industry’s leading players.

O2 Presents: DIY Academy takes place on Saturday 11 May and is open to all festival wristband holders and delegates.


CONFIRMED SPEAKERS INCLUDE…

Abbie McCarthy BBC Music Introducing
Alice Hogg Live Nation
Alfie Deyes Youtuber & Worldwide Influencer
Arit Eminue DIVA Apprenticeships
Carly Wilford DJ
Ed Pearson Academy Events
Ellie Giles shesaid.so / Step Music Management
Greg Lowe United Talent Agency
Hugo Laing Motive Unknown
Huw Stephens BBC Music Introducing
James Moodie The Orchard
Jess Partridge PRS Foundation
Joe Schiavon Live Nation
Katie Tavini Red Bull Normal Not Novelty
Kelly Betts BBC Music Introducing
Laura Lesser O2
Liz Jeffrey Sony Music
Luisa Walton-Stoev Atlantic Records
Mike Murphy Ditto Music
Nadia Kahn Women in CTRL
Paul Shulver O2
Rich Orchard CD Baby
Sammy Andrews Deviate Digital
Silvia Gargiulo BIY People
Stef Pascual Crown Talent Group
Tom Billington BBC Music Introducing
Vicky Dowdall VDM Music


THE PANELS…

10.00-10.50 DIY DISTRIBUTION
A guide to music distribution for new and unsigned artists. Does ‘unsigned’ even exist anymore? This session explores the many routes available to sell and promote your music, taking you from the various distribution options to how to get onto the major streaming playlists, and everything in between.

With Mike Murphy Ditto Music; James Moodie The Orchard; Vicky Dowdall VDM Music (manager of Nina Nesbitt); Rich Orchard CD Baby. Moderated by Phil Taggart BBC Radio 1.

11.10-12.00 DIY LIVE WITH O2 ACADEMY
Leading booking agents and Academy Events promoters discuss how they decide their line-ups, how to get gig bookings and how the live music scene is changing in the UK.

With Ed Pearson Academy Events; Alice Hogg Live Nation; Greg Lowe United Talent Agency; Joe Schiavon Live Nation. Moderated by Abbie McCarthy BBC Music Introducing.

12.20-13.10 DIY RADIO: BBC MUSIC INTRODUCING – A MASTERCLASS
For twelve years BBC Music Introducing has helped to find and break some of the UK’s biggest acts – Ed Sheeran, Florence & the Machine, George Ezra and more… We speak to its Editor, DJs and festival teams about how you can get involved.

With Kelly Betts, Tom Billington and Huw Stephens from BBC Music Introducing. Moderated by Abbie McCarthy BBC Music Introducing.

13.30-14.20 DIY WOMEN IN MUSIC
Whether a female artist or a woman working in the music business, there are many challenges to overcome, from the lack of women on festival bills, to the above average gender pay gap, to sexual harassment and assault. Thankfully many initiatives and networks exist to support and encourage women in music… we meet the people behind them to find out more and ask their advice for young women entering the business.

With Nadia Khan Women in CTRL;  Ellie Giles SheSaidSo; Katie Tavini Red Bull Normal Not Novelty; Jess Partridge PRS Foundation / Keychange. Moderated by Abbie McCarthy BBC Music Introducing.

2.40pm-3.20pm ALFIE DEYES: 10 YEARS ON THE INTERNET
YouTube royalty, Alfie Deyes has 11 million subscribers, 5.4 million followers on Twitter and 4.3 million followers on Instagram. The definition of a modern media maverick, for over a decade 25 year old Alfie has been creating content. In this exclusive interview, Alfie shares his stories, highs and lows and advice for aspiring YouTubers from his 10 years on the internet.

15.30-16.20 DIY SOCIAL MEDIA
We speak to some of the best music social media managers and label digital brains in the UK about how to make the most of your online persona – GET FANS, BUILD A FANBASE AND KEEP THEM!

With Laura Lesser O2; Sammy Andrews Deviate Digital, Hugo Laing Motive Unknown; Stef Pascual Crown Talent Group; Luisa Walton-Stoev Atlantic Records. Moderated by Abbie McCarthy BBC Music Introducing.

16.40-17.30 DIY HOW TO BREAK INTO THE BIZ
We speak to some leading recruiters and employers in the music industry about how to break into the biz and what job opportunities might be on your door step.

With Paul Shulver O2; Liz Jeffrey Sony Music; Arit Eminue DiVA Apprenticeships; Silvia Gargiulo BIY People; Carly Wilford. Moderated by Abbie McCarthy BBC Music Introducing.


THE SEMINARS…

Attendees to O2 Presents: DIY Academy will also have access to the series of Elevate Seminars being presented as part of TGE’s new professional development programme Elevate, funded by the National Lottery through Arts Council England. Curated by CMU:DIY, each seminar is led by a leading music industry expert and is packed with practical advice and information for early-career artists and future music industry leaders.

10.00-10.45 MAKING MONEY FROM GIGS
Live performance is a key revenue stream for many artists today, as well as crucial marketing platform for new talent. But how does the gigging business work and when does it become profitable for artists and promoters? We explain!

11.00-11.45 MAKING MONEY FROM STREAMING
Streaming is the biggest and fastest growing recorded music revenue stream. But how does the streaming business work? We explain how artists, songwriters, labels and publishers make money from streams.

12.00-12.45 MAKING MONEY FROM DIRECT TO FAN
The single biggest innovation in music caused by the digital revolution is the formalised direct-to-fan relationship. We explain how artists can better utilise their digital channels and data to generate more income by providing extra value to core fanbase.

13.30-14.15 TOP FIVE SOCIAL MEDIA TRICKS
Social media are key marketing tools, we all know that. But social platforms are constantly evolving. We present five great tricks for getting the most out of social media today, for artists, labels, promoters, and beyond.

14.30-15.15 TOP FIVE REASONS YOU’RE NOT GETTING PAID
Artists and songwriters should get paid every time their music is streamed, broadcast, performed or played in public. But often they don’t. We run through the five main reasons why music makers often don’t get paid.

15.30-16.15 TOP FIVE F*CK UPS – AND HOW TO AVOID THEM
It’s good to learn from your mistakes. But it’s even better to learn from other people’s mistakes! We run through five common f*ck ups in the business of music and explain how to avoid them.


The TGE Conference runs from Wednesday 8 to Saturday 11 May 2019 and is open to all TGE delegates. Get your TGE delegate pass here.


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