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THE MUSIC + DEALS STRAND

A full day of talks, discussions, case studies and insights on music and deals curated by CMU – on Thursday 11 May 2023


The basics…

CMU and The Great Escape review how deals are being done in the music business today.

We will identify and dissect the deals that best help artists achieve their objectives, consider the different options artists now have when selecting and negotiating with their business partners, and look at how the evolution of consumption is informing deals around particular rights.

We will also ask what that evolution of consumption means for the music industry’s digital deals in the future – and will investigate how samples and interpolations are delivering new licensing opportunities for songwriters and music publishers.


THE SCHEDULE…

10.00-11.00 THE ARTIST BUSINESS IN 2023: RIGHTS, REVENUES & REACH
The modern artist business is powered by music, but also incorporates a lot more.

The rights, revenues and reach that artists create are valuable assets and the foundation of the deals they do with a wide range of business partners. Each of those assets can present attractive opportunities for different types of partners in the music industry and beyond, but each has its own complexities.

We’ll look at those rights, revenues and opportunities to reach audiences in detail, and how they come together as part of the artist business in 2023.

Our expert guests will then discuss:

• Recordings and songs – and the specific revenues and remuneration rights attached to them.

• Image rights, publicity rights and trademarks, and how they form an increasingly important part of the artist business as technology drives ever more rapid evolution in consumer behaviour.

• Relationships artists have with fans and wider audiences – and the data generated by them.


11.00-11.30 ACCELERATING THE ARTIST BUSINESS: WHAT ARTISTS NEED
Artists are creative entrepreneurs running their own artist businesses. Like any entrepreneur they need access to infrastructure and investment that allows them to fulfil their creative, commercial and personal objectives, helping their businesses to thrive.

While technology has helped make it possible for artists to grow successful businesses outside the traditional models, the industry still has a crucial role to play and has evolved in turn, developing new ways of working with artists to help them drive maximum benefit from their creative output and fulfil their creative vision.

We look at the landscape of services, investment, expertise and support offered by music companies, and ask how do artists work out what they need most at each stage of their career?


11.45-12.45 ARTISTS & DEALS: THE LANDSCAPE
To grow their businesses, artists need expertise, money, distribution and traction.

Though, as the music business has evolved, artists are more keen than ever to keep control of their copyrights and ownership of the relationships they have with their fans and other audiences.

We look at the “minimum viable product” deals that artists need to operate in the modern marketplace, and then at the more extensive relationships most artists look to pursue with their key music industry business partners, and how those relationships – and the deals that formalise them – have changed in recent years.

We’ll speak to experts who sit on both sides of the deal-making table about the new kinds of service providers, business partners and deals that are now available to artists, and consider what is now leading change and helping disrupt the traditional deal-making process.


Before and after lunch, join us for two keynote in conversations.


14.30-14.45 SPEED BRIEFING: WORKING WITH MUSIC, WHO CONTROLS WHAT?
The music rights and revenues landscape has never been more complex.

If you’re a brand, media owner, digital platform or technology company wanting to harness the power of music, collaborate with artists and connect with the unique and valuable audiences those artists are talking to, you need to understand who controls what and where the deals need to be done.

CMU gives a rapid run down of who sits where and who you need to talk to.


14.45-15.45 PLATFORMS & CONSUMPTION: DIGITAL INNOVATION & TRENDS IN 2023
“We’re competing with sleep”, said Netflix CEO Reed Hastings when talking about the challenges of growing market share for the video streaming service – and for the music industry, both challenges and opportunities will increasingly come from other entertainment services.

As consumers reach entertainment saturation and with music streaming user-growth levelling off in major markets, realising the full potential of digital will require the music industry to work with a wider range of platforms, services and digital products.

The next phase of growth – and next frontier of innovation – in the digital market will be driven by platforms that complement rather than directly compete with on-demand streaming, where music is part of a wider experience rather than the destination.

We look at how that changing market might impact on labels, distributors, publishers and collecting societies, and the deals that are being done in this fast moving space to capitalise on the opportunity to get music in front of consumers in new contexts.


16.00-17.00 SYNC, SAMPLES, STEMS & INTERPOLATIONS: LICENSING EVOLUTION & TRENDS IN 2023
There are more opportunities than ever for rights owners to generate additional income from their catalogues. We take a birds eye view of the opportunities and the licensing deals that are facilitating growth.

As the subscription video, UGC and gaming sectors continue to grow, what opportunities do these rapidly evolving markets offer the music industry and how are sync deals adapting to that evolution?

Plus, how are samples and stems being licensed – and how are they generating revenue? And what opportunities have been created by the recent rise in interpolations – where hits from the past are given new life within newly created songs?

Our expert guests look at the opportunities for labels, publishers, artists and songwriters.


THE LOGISTICS…

MUSIC+DEALS takes place on Thursday 11 May 2023 at the Leonardo Royal Waterfront Hotel in Brighton and is open to anyone with a TGE delegate or conference pass.