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THURSDAY 14 MAY 2020

A FULL DAY CONFERENCE CURATED BY CMU AT THE GREAT ESCAPE PUTTING THE SPOTLIGHT ON MUSIC MEDIA IN 2020

The media business is in flux. And the way the music industry utilises media platforms is changing too. We put the spotlight on how consumers are interacting with media and influencers in 2020. Alongside the music press and music radio, what role do social media, playlists, gaming platforms, podcasters, sync and media partnerships now play in promoting and developing new talent? We ask the key question for artists, labels, promoters and managers: who is influencing your fanbase?


Confirmed speakers include…

ANYA DU SOUZY Head of Audience & Engagement, Warner Music/Parlophone
CATHERINE GRIEVES Head Of Film & TV, Faber Music Ltd
CIARA ELWIS Music Supervisor, Air-Edel Associates
CLIFF FLUET Partner/MD, Lewis Silkin/Eleven
JASON CATOR UK/IE Head Of Studios, Spotify
PAUL SAMPSON Co-Founder & CEO, Lickd
PETER BRADBURY Director Of Music Services, Sky UK
SIMON PURSEHOUSE Director Of Music Services, Sentric Music
SOPHIE PALUCH Founder, Blueprint Pods
XANTHE FULLER Head Of Community, Mixcloud
with many more to be announced soon!


The CMU+TGE Music Media Conference: Section By Section

The day breaks down into four main sections, each including a speed briefing from CMU plus interviews, case studies and lively debate. The key sections are as follows…


01: MUSIC MEDIA IN 2020

What do we even mean by ‘music media’ in 2020? Who are the influencers? What platforms are they influencing on? How do they make money? What is their relationship with the music industry? And where are things heading next?

Get fully up to speed on the music press, music radio, music TV, podcasters, playlisters, bloggers, gamers and all the other online creators and influencers. Plus, where else are consumers exposed to new music and who decides what they hear?


02: THE PODCASTING BUSINESS

Podcasts aren’t new. Podcasts being buzzy isn’t new. But the podcast business has really come of age in the last year. Get up to speed on the podcast market, and how podcasters find an audience and make money. How are artists and labels using podcasts as marketing and media tools? And what is the industry doing to make it easier for podcasters to license music for their programmes? We will cover it all!


03: MUSIC IN VIDEO

You’ve all seen the classic music supervisor panel, but do you really understand how sync deals work? We’ll talk you through it all, step by step, before looking at current and future trends in the sync market.

We’ll then put the spotlight in particular on TV, looking at how this side of sync licensing is changing as the global streaming video platforms become increasingly dominant. Plus, we’ll look at some major recent TV projects, and how the music in those programmes came together, both creatively and commercially.

And finally, back in the online domain, is the music industry still missing a trick when it comes to online video creators? And if so, what can be done?


04: FREEDOM OF EXPRESSION – AND WHEN NOT TO USE IT

With social media, artists have a powerful tool that allows them to talk directly to their fans. But how and when should they use that power? We debate if the music industry should ever advise artists against speaking out, and consider what labels, promoters and managers can do when an outspoken artist causes some online outrage. Meanwhile, should media and digital platforms ever boycott or silence artists based on their politics, outbursts or conduct? Is it ever OK to censor? Expect a lively debate.


The TGE Conference runs from Wednesday 13 to Saturday 16 May 2019 and is open to all TGE delegates. Get your TGE delegate pass here.


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