Conference Strands for TGE22 Announced

We are delighted to announce the core strands for The TGE Conference 2022. In partnership with Complete Music Update the conference will run from the 11th – 14th of May at the Jury’s Inn Waterfront hotel in Brighton. Next year’s conference will consist of three full days of talks, debates and insights from music industry leaders, innovators and pioneers from across the globe. Each day will touch on one of the three core strands – education, data and video. See a full breakdown each day’s events below:



Music educators, music development organisations and the music industry come together to discuss the best ways to nurture, support and educate young musicians, early-career music-makers and future music talent – on and off stage. Tapping into the latest research work from CMU’s Pathways Into Music Foundation, they’ll look at how DIY phase artists are going about building a fanbase in 2022, and how educators can inform that process and sign-post the tools and resources now available. Plus what are the biggest challenges facing music educators today – and what support can the music industry offer?

Topics covered will include…

  • Music education post-COVID – what’s the plan?
  • Mapping new talent development – in the UK and beyond
  • Fanbase building in 2022
  • Best practice in teaching creative entrepreneurship
  • Joining the dots in music education and the music industry
  • Better professional development in the music business


A spotlight on all the ways data now drives success in the music business. The data that gets artists and songwriters paid. The data that will help #fixstreaming. The data that informs music discovery. The data that powers music marketing. The data that profiles fans and fanbases. The data that sits at the heart of ticketing. The data that is powering new direct-to-fan products and opportunities. Who creates this data? Who controls this data? And how can artists, songwriters, labels, publishers, agents, promoters, venues, artist managers and music marketeers ensure that all the data is accurate, accessible and driving that success?

Topics covered will include…

  • How to fix music rights data and get people paid
  • Why data and transparency are key to fixing streaming
  • Meta-data, algorithms and voice control – driving music discovery
  • The marketing power of fan data – and the importance of data exchange
  • The incoming data revolution in ticketing and live
  • After all the hype – how is the blockchain making a difference?


Exploring the intersection between music and video. Where are TV producers, movie studios, gaming companies, brands, online creators and social influencers sourcing their music in 2022 – what are their options, what are their requirements and what do the deals look like? Plus what about all the video content the music industry now creates every single day? What content works? Where do you publish and push the videos? How do you influence the influencers? And how much of that content is about marketing – and when should video be a revenue generator for artists, songwriters and the wider music industry?

Topics covered will include…

  • The latest trends in sync deals, briefs and licensing
  • How to build a network in the global sync community
  • The future of blanket licensing as TV goes global
  • Getting the most from influencer partnerships
  • YouTube, Instagram, TikTok, Triller, Twitch – what next?
  • What the f– is the metaverse?