Looking at ILIRA’s career so far, you might think that she’s warming up for something big. In reality, she’s already hit the ground running: With more than 6 million monthly listeners on Spotify, nearly 300 million streams in over 100 countries, multiple gold and platinum awards and internationally high chart positions, ILIRA’s next big steps are written in the stars. In any case, she is already the most popular Swiss artist – and she doesn’t even need her own album for that.
ILIRA was discovered a few years ago on Instagram. It was from there that the world became aware of her demos, which she put together by hand from trap beats, purchased samples and her own pop toplines. She didn’t have links with producers; the money for beats came from her mom. Today you can hear her on hits like “Fading” by Alle Farben, which she co-wrote, staying at the top of the German airplay charts for four weeks in 2018 and streamed over 100 million times all over the world.