Working to inspire us to Go For It, but what’s that mean? It’s the ikigai that guides, that’s a Japanese
word that best describes the human purpose and our reason being: that thing you’re good at, that
you love and can sustain, the world for certain needs, so Go For It. Go For It Tribe, founded by
Kayncee in 2014, are a collective of creatives spread around the South of Britain who share a way of
working and a commitment to Go For It. Tribe members include Stu Brootal, Lil’ Nate, Nirobi, Samosa
Singh & many more.