DEEMA

It’s hard to work out what feels more exciting about 20-year-old rapper, Deema. The fact that his borderless approach to the rap is something that feels like it could only exist in Today’s forward-thinking urban landscape. “I just try and make every song I do different to the last one,” he explains. Or the reassuring fact that amongst a now expansive UK rap culture splintering into cross-pollinating street sounds, a fresh-faced new name can raise his head with a flow that somehow feels just timeless.