Alma is the 22 year old platinum selling, BBC Sound Of 2018 artist from Helsinki, Finland leading the charge of a new generation of fierce, female led pop music. Following the release of critically acclaimed singles Chasing Highs & Phases in 2017, Alma has garnered over 170 million combined streams, become a mainstay on radio playlists internationally and topped singles charts in territories around the world. The 6 track mixtape ‘Heavy Rules’ sees Alma team up friends and collaborators MØ, Tove Stryke, and Kiiara. Produced by Axident (Jason Derulo, Justin Bieber, Snoop Dogg), Hank Solo, Mag, Jason Gill (Tove Lo, Zara Larsson) and recorded across the US, UK and Finland it marks Alma’s first mixtape release and demonstrates her unique voice as a writer (honest, educated and satirical) and undeniable powerhouse voice. Currently writing her debut record – executive produced by Justin Tranter and Charli XCX – and with an extensice summer touring in play, 2018 is looking bright for the Finnish ‘cybergoth’.