We are delighted to have Switzerland as our lead international partner for 2017. Working alongside Swiss Music Export, we will be shining a spotlight on Switzerland’s music industry with performances from some of the country’s most prominent rising stars.

The Great Escape is at the forefront of discovering fresh and emerging artists from across the world and is internationally renowned for breaking new talent in the UK. For 12 years the festival’s international partnerships have reinforced this ethos, enabling new artists from diverse music markets to showcase their talents in front of The Great Escape’s eclectic audience of influential industry delegates and festival go-ers.

The artists from Switzerland announced to play The Great Escape 2017 are

Zeal & Ardor
Sophie Hunger
Baba Shrimps
Odd Beholder
One Sentence. Supervisor
Debrah Scarlett

To listen to the Swiss artists at TGE check out our dedicated Spotify playlist

As well as an impressive line-up of Swiss artists, the lead country focus will run throughout the festival, with The Great Escape’s street party featuring food stalls selling Swiss delicacies and more activities such as:


  • Thursday 18 May 2017, 2.30pm – 4pm, Brighton Dome Mezzanine: Speed Meeting “Meet The Swiss” (pre-booked)

The event offers an ideal opportunity for business professionals from the UK to meet up with colleagues from Switzerland.


  • Thursday 18 May 2017, 5pm-7pm, My Brighton Merkaba: “Delegate Reception hosted by Switzerland”

A pre-party party to get in the mood for The Great Escape proper with wine, beer and raclette.


  • Friday 19 May 2017, 12pm – 4pm, Komedia Studio: “Swiss Business Mixer” (“Matinee Showcase”)

The traditional Swiss Music Export Brighton showcase, with four acts:

One Sentence. Supervisor, Baba Shrimps, Me + Marie, Odd Beholder.


  • Friday 19 May 2017, 5pm-7pm, Sticky Mike’s Frog Bar: “Swiss Festivals Drink Reception”

Vic Galloway, broadcaster at BBC Scotland and BBC 6, will be presenting a number of Swiss music festivals.


  • Friday 19 May 2017, 7pm-1am, Sticky Mike’s Frog Bar (downstairs): “m4music Festival presents”

There will be five live acts, two Swiss – Buvette and Baba Shrimps – and three others: Strong Asian Mothers, Ama Lou and Middle Kids.

For more info please see here.

The Great Escape’s relationship with Switzerland stretches as far back as 2009, when jazz pop songstress Sophie Hunger played a storming set at The Old Market and was booked to play that year’s Glastonbury festival there and then. Since then Swiss artists have continued to bring quality to TGE line-ups with emerging stars such as Evelinn Trouble, BOY, Klaus Johann Grobe, James Gruntz, OY and many more.