Switzerland at TGE

Taking full advantage of Switzerland’s role as a featured country at this year’s Great Escape, the Swiss have set up a series of exciting events to showcase the diversity and quality of the Swiss music scene. First and foremost, no fewer than nine acts sponsored by Swiss Music Export are part of this year’s festival programme. Furthermore, an unprecedented number of music business delegates from Switzerland will travel to Brighton. One event not to be missed is the “Delegate Reception hosted by Switzerland” (Thursday 17:00 – 19:00 at My Brighton, Merkaba) with the fabulous cheese raclette on offer. The “Swiss Business Mixer” matinee showcase (Friday 12:00 – 16:00, Komedia Studio) offers four acts and free drinks. The popular BBC broadcaster Vic Galloway will hold a presentation to illustrate the diversity of the Swiss music festival scene (“Swiss Festivals Drink Reception”, Friday, 17:00 – 19:00, Sticky Mike’s Frog Bar), followed by the “m4music Festival presents” night (Friday 19:00 – 01:00). Another opportunity to strike up a dialogue with Swiss music people is the speed-dating event “Meet the Swiss” (Thursday)