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THE MEDIA CONFERENCE

CMU INSIGHTS PRESENTS THE MEDIA CONFERENCE
The crisis in music journalism
We explore the challenge of making money out of music media in the digital age. Great music journalism may get the clicks, but can it generate revenue in an era where so much advertising spend goes to social and search? Is the future of music media a combination of branded content, unpaid writers and click-bait headlines? Plus is music radio really ready for its impending collision with the streaming platforms?

Morning sessions…

Music Media In 2017: Where We At?
CMU MD and Business Editor Chris Cooke outlines the challenges faced by the music media in an increasingly digital market, where consumers expect their content for free but most of the ad spend goes to social and search. How do you make money out of writing about music? Is the future clickbait, branded content and unpaid journalism? We look for the opportunities amongst the challenges.

Making Money For Music Media: New Business Models
Given the challenges facing music magazines old and new in 2017, we speak to the people leading key music media brands about the different business models they are employing, and the different ways they are generating revenue around their content and audience. With DJ Mag’s Managing Director Martin Carvell, Vice’s Head Of Music Alex Hoffman, GRM Daily’s CEO Posty, and DIY magazine’s Publisher Rupert Vereker and Managing Editor Sarah Jamieson.

Afternoon sessions…

The Crisis In Music Journalism
Given the challenges facing the music media in 2017, the new business models now being employed, and the increasingly close ties between advertising and editorial, what does that mean for the art of music journalism? Is it in crisis? Is the golden age of music journalism over? CMU’s Chris Cooke presents the results of an exclusive new survey of music journalists. He’ll then be joined on stage by four leading music writers to discuss how new music media business models have impacted on their reporting and reviewing, and how you go about even pursuing a music media career in the digital age.

Will It Be Streams That Kills The Radio Star?
As the streaming services start to compete with conventional radio, what next for the more traditional brands still to be found on the FM dial? Is the radio industry in danger of losing a generation of listeners to the internet? Or do traditional radio stations – and the traditional radio experience – still have a key role to play? Video didn’t kill the radio star, but what now? We plot the future of radio with 7digital’s Deputy CEO Pete Downton, BBC Radio 1 Producer Kate Holder, Folder Media’s Creative Director Matt Deegan and Nats Spada from Brighton’s own youth radio venture Platform B.

Music PR Is Broken: Let’s Fix It!
Given everything we’ve learned today about the evolution of the music media – whether in print, online or on air – what does this mean for the music industry’s PR machine? Are the strategies and messages employed by artists, labels and promoters still working in 2017? And will they still work in 2027? We develop a new strategy live on stage with music PRs working across press, radio and live.