MEDIA: Music PR Is Broken – Let’s Fix It!

Given everything we’ve learned today about the evolution of the music media – whether in print, online or on air – what does this mean for the music industry’s PR machine? Are the strategies and messages employed by artists, labels and promoters still working in 2017? And will they still work in 2027?

We present more findings from the brand new CMU Insights Music Media Survey, this time looking at what journalists had to say about how the music industry connects with them, before discussing how music marketing and PR is evolving with those promoting artists at labels, agencies and in the live space.

With Afryea Henry-Fontaine from Virgin EMI, Jane Kearney from Festival Republic, Jodie Banaszkiewicz from Stay Golden PR, Michelle Kambasha from Secretly Canadian and Rosie James from Tru Thoughts.

This session is part of The Media Conference presented by CMU Insights.