Mad style, sassy attitude, innovative lyrics, cutting-edge hooks and a voice you simply won’t forget. Alma is truly special – the polar opposite of a plastic pop princess. She’s an edgy, shameless singer-songwriter, who aims for authenticity in everything she does. Her urban tunes are filled with interesting contrasts: they are sharp, yet vulnerable and approachable, yet cool. She’s not afraid to mix classic pop with rap elements, old soul music and urban beats.
Music has been Alma’s sanctuary throughout her life. Although she writes power anthems for herself, her texts are exceptionally easy to relate to. ”Twentysomethings experience a lot of stuff for the first time. It’s an era of extreme feelings.” These intense feelings shine through on each of Alma’s unique tracks.